Malcom Gladwell: What we can learn from spaghetti sauce
Two things:
1) I feel like I’ve been bombarded lately by the dangers of blindly accepting convention. Good old fashioned gut and intuition have given way to seeking the proven way of doing things. The problem with this mentality is on a long enough timeline THINGS CHANGE (see GM, Chrysler, etc). The story about Howard Moskowitz’s breakthrough is inspiration to always mind the jaded (lazy?) lense through which we view the world.
2) Presentations utilizing the power of narrative are magic. I was listening to a webcast on an interesting subject last night and I could actually hear them reading from a (boring) script. Their work had compelling results for people with compelling stories yet their “pitch” was almost totally void of any emotional value or inspiration. If you want to convey a multitude of details use a white paper. If you’re presenting I believe your goal should be to leave the audience with an emotional impression about your product or purpose that makes them want to read the white paper.
